When players reach 100 games, soccer clubs make this a moment to celebrate the achievement and make it a grand occasion. As a supporter, I saw an opportunity to encourage our supporters and celebrate THEIR achievement of 100 games. A behavior we wanted to help shape with our fans is ATTENDANCE, that sense “because I have a ticket I need to be there”. We have now started awarding “appearances” exactly as we have with players. We we also hope to determine is when you come to your FIRST game versus when did you become a season ticket holder? What other events/items/experiences did you have with Indy Eleven that helped that come to fruition? How do we as a club do more of those items? As we begin to learn more about our fans, we also reinforce their journey as to when they reach milestones. A message from their favorite player, a surprise in the mail, free seat upgrades - whatever it is that we can to invest in them as a supporter and their experience with Indy Eleven.