“Racing Indy Night” was a partnership I put together with the Indianapolis Motor Speedway leaning into Indy’s racing legacy and our city’s important status every Memorial Day Weekend. We felt it was important to lean into who we are as a club, and who makes up our fan base are those who also enjoy motor racing. We also saw this as an opportunity to capture new fans coming to the city who could join us for a match prior to the race the following day, The Indy 500. This collaboration (which is still on-going) became the theme/promotional element of our match and resulted I merchandise and other elements that brought droves of fans into our games early in hopes to collect these unique offerings to wear on race day!

Largest revenue generating item the club had ever created (and continues to be)
PR assistance across all major, local networks
Net new fans to our overall gameday & database over 20%

Featured below:

Past years “Racing Indy” Jerseys & Promotional elements
Indy Car Driver, Jack Harvey promotional photos
Racing Indy Game Day Posters
Launch Video: Jack Harvey (Indy Car) & Cam Lindley (Indy Eleven)
Chuck Lofton (WTHR) showing our Racing Indy gear from the speedway the morning of the Indy 500