My experience with building a supporter’s group from scratch helped me understand soccer culture, supporter/fan culture, and what is considered allowable from a FO (front office) perspective versus what would be deemed “plastic” or inappropriate. Now, as an employee of the club, I certainly want to encourage supporters to take actions that help and support the club, but by no means am I in a position to influence that decision making process. Instead I have taken the approach of amplification of the supporter group’s work and reinforcement of behaviors we want from our fans AND our supporters. Fans are supporters that just do not know it yet. Finding a way to both track and support that conversion is the work we are identifying and working toward today. The examples provided here are the XI CENTURY CLUB, and a few theme/promotional nights (RACING INDY & GRATEFUL DEAD).
SUPPORTER CULTURE/FAN CULTURE/FAN EXPERIENCE