I was tasked with creating and developing our Indy Eleven APP, after the first app we launched did not meet expectations nor serve any real purpose for supporters other than the same content that came from our website. . I started with the end in mind. What purpose should any app provide? What would I expect as a supporter? Do I have behaviors would I want to reinforce or change? What can I learn about our supporters with an app? How could something like a phone app actually make the experience even better or enhanced? Click the photos for below for more detailed instructions of the work, the solutions, ideas, and partnership we created.

THE ELEVEN Q - Our in-app Trivia show we host pregame, halftime and post-game for supporters around the world. The aim was to provide another touch point for supporters for those who did not want to attend games due to the pandemic concerns.